OUR MISSION
Our goal
4 stores · Over 12,000 members
Vision
Become the most trustworthy community fresh supermarket brand in Hong Kong
30+ years · 200+ restaurants
Mission
With over 30 years of experience in food supply, we provide fresh deliveries every day: fruits and vegetables are selected based on the season, and pork is sourced from the first-hand supply of Wufengxing.
67% repurchase rate
Core Values
Fresh Daily, Cleansed Daily — Your Neighbourhood’s Trusted Choice
OUR STRENGTH
Not starting from scratch - it's the result of thirty years of experience
The team of Master Brother's Vivacious Market has extensive practical experience in three major areas: supply chain, market management, and food safety.
30 years and more
Food ingredient supply chain
Direct delivery from the farm to Hong Kong. Services over 200 restaurants. 24/7 cold chain delivery.
ISO 22000
Food Safety Certification
International standard quality management system, with full traceability from procurement, processing to distribution throughout the entire process
Six years
Street Management Practice
The team had managed the public street for a total of six years, being familiar with the overall leasing, floor space subletting and daily operations.
Today
Big Brother’s Fresh Market
Drawing on 30 years of experience, we have developed a replicable franchise model for community vibrant supermarkets.
There are few teams in the industry that possess both supply chain and street management experience.
BUSINESS MODEL
Unique sub-lease business model - not just a supermarket, but also a mini market
The eldest brother operates in the role of "street market manager", creating a stable rental income structure.
01
Overall lease
The company rents out the entire shop or market space.
02
Internal division
ivided into separate sections such as vegetable stalls, fruit stalls, meat stalls, etc.
03
Subletting operation
The units are leased to the tenants individually, and each tenant operates independently.
04
Stable report
Investors receive rental income and do not need to be involved in the daily operations.
KEY METRICS
Present your point of view with data
HK$163,00
The highest monthly revenue of the flagship store (January 2026)
32%
Average gross profit margin (excluding rent and labor)
12,000+
Total number of members of the four stores
67%
Repurchase rate of flagship store
FRANCHISE
Investors Join
Infinite Asia Limited currently operates four stores of Master Brother Fresh Market in Hong Kong. In the first two months of 2026, the total monthly sales of the first three stores wereHK$558,00,Average gross profit margin32%.We welcome investors to learn more about us and engage in cooperation.
HK$100,00
Startup Franchise Fee
$558,00
Total monthly revenue
32%
Average gross profit margin
All-round
Headquarters Operations Support
FAQ
FAQ
Investors can choose to either participate in the daily operations or not. The master branch, in addition to the normal franchise model, also has the "overall lease, internal sub-lease" model, which is managed uniformly by the headquarters. Investors enjoy stable rental returns. Currently, there are four stores, with a total of over 12,000 members. The membership retention rate of the flagship store is 67%.
No experience in the catering or retail industries is required. The headquarters offers comprehensive training and operational support. The starting franchise fee ranges from HK$100,000.
The Master Brother Fresh Market adopts a modern management model and is operated by a team with over 6 years of experience in managing public markets. We combine the freshness and affordability of traditional markets with ISO food safety standards, cold chain delivery, and a membership system, providing the community with a better shopping experience.
The headquarters has over 30 years of experience in the food supply chain. It has its own farm that directly delivers to Hong Kong, and delivers to more than 200 restaurants every day. Franchisees do not need to source their own supplies. All ingredients are uniformly purchased by the headquarters, quality controlled, and delivered to the stores via cold chain.
Yes. The management team has been operating the public street store for over six years, responsible for overall leasing, floor space subletting, tenant management and daily operations. The core management personnel are still actively involved on the front line, and these practical experiences have been directly applied to the operation of each store of the master branch.
Yes. The Master Brother Fresh Market has a well-established membership system. Currently, there are over 12,000 members, and the store's repeat purchase rate is 67%. Franchisees can immediately use the existing system without the need for additional development.
The team had managed the public market for six years, accumulating rich experience in market operation. Later, due to the adjustment of the shareholders' business direction, the shares were transferred. This experience was the foundation for the operation of the Master Brother's Fresh Market. The core management personnel are still in the team, and the experience has never been interrupted.
The franchise fee includes: brand usage rights, site selection support, decoration design plans, opening training, supply system integration. Additionally, you will need to bear the rent deposit and decoration project costs on your own. The headquarters will provide a budget reference and supplier recommendations. For details, please contact us via WhatsApp to obtain the complete cost list.
Four stores - 12,000 + members - 67% repeat purchase rate
Prove your strength with data. Welcome to inquire about the details of joining.