Our Advantages And Features
We offer a wide range of benefits to attract new members and reward loyal customers.
Affordable price
The pricing strategy of our membership points programme makes our products more appealing to consumers.
Traditional supermarkets usually involve various expenses, such as shelf rental fees and advertising costs, which result in high entry costs. Moreover, they have low flexibility and cannot promptly adjust products and their placement according to market changes. In contrast, the Master Brother Fresh Market can effectively reduce these costs.
Fresh and varied ingredients
Compared with traditional large supermarkets, the products in mini supermarkets are more focused on seasonality and uniqueness. Seasonal ingredients can better cater to the healthy eating trend of modern families.
The Master Brother Fresh Market places greater emphasis on the needs of its customers and offers the freshest seasonal ingredients.
High-quality customer service
Due to the small-store operation, store staff can more easily understand customers' needs and can provide customer service immediately, increasing customer loyalty.
Through the Master Brother Vivid Market | Member Points Program, our customer service can promptly respond to customers' needs.
Big Brother’s Fresh Market
Determined to develop micro supermarket business, with small profits but quick turnover, and affordable prices close to the local people's livelihood, to provide neighborhood residents with cheap and high-quality fresh food choices. Big Brother’s Fresh Market is an example of our past success.
The Master Brother Fresh Market was established in 2023 by a professional team with over 30 years of experience in food supply. It is a fresh food new retail brand rooted in the Hong Kong community. Currently, it operates four stores (Daokozhu, Daotouzhou, Tuiguwan, Shaukiwan), serving over 12,000 active members.
Brand proposition: "Select premium pork and seasonal vegetables", provide a variety of fresh food at reasonable prices to meet daily needs, and ensure freshness and cleanliness every day.
Closely linked to our membership points programme, we strive to deliver the highest quality products
Fresh and clear every day
Since we mainly sell seasonal vegetables and fresh pork, food freshness is our top priority. For vegetables, all produce is delivered fresh to Hong Kong daily. We also offer a diverse range of seasonal items throughout the year to provide customers with more choices. As for pork, all fresh pork is sourced from premium-grade livestock supplied by Ng Fung Hong and slaughtered locally in Hong Kong every day. Coupled with affordable pricing, we attract a large number of regular daily customers.
Furthermore, we offer special discounts on selected items every afternoon and early evening. This is part of our high-volume, low-margin strategy to sell out remaining stock, which helps us maintain a high inventory turnover. This system guarantees that our customers find fresh products on our shelves every single day.
Member Points Program
Relying solely on products and pricing is no longer enough to retain customers.
In order to establish a long-term good relationship with customers and enhance the shopping experience, Master Brother Fresh Market has launched a membership points program. This program has successfully attracted over 12,000 members to join. The flagship store has also maintained a growth rate of over 100 new members each month. Members know that every purchase can accumulate points for them to redeem their favorite gifts, thus forming a long-term consumption habit.
Customers may register as members using their mobile phone number or Octopus Card. In addition to exclusive member offers, customers can earn points from daily spending (2 points per HK$1 spent). Once a specified number of points are accumulated, they can be redeemed for various gifts. The gift selection includes general household and kitchen items, as well as a wide range of practical electrical appliances such as electric stew pots and microwave ovens. We also regularly hold member double points days to help customers redeem their preferred gifts more easily and encourage long-term patronage.
The membership system with a points programme allows customers to enjoy more privileges and discounts.
