Our Advantages And Features
We offer a wide range of benefits to attract new members and reward loyal customers.
Affordable price
The pricing strategy of our membership points programme makes our products more appealing to consumers.
Traditional supermarkets are burdened with various overheads, including slotting fees and promotional expenses, leading to high operating costs. They also lack flexibility, being unable to adjust product ranges and display layouts in a timely manner to adapt to market changes.
Fresh and varied ingredients
Compared with traditional large supermarkets, the products in mini supermarkets are more focused on seasonality and uniqueness. Seasonal ingredients can better cater to the healthy eating trend of modern families.
Our membership points programme prioritises customer needs and delivers the freshest seasonal ingredients.
High-quality customer service
Due to the small-store operation, store staff can more easily understand customers' needs and can provide customer service immediately, increasing customer loyalty.
Through our membership points programme, our customer service team responds swiftly to customer needs.
Big Brother’s Fresh Market
Determined to develop micro supermarket business, with small profits but quick turnover, and affordable prices close to the local people's livelihood, to provide neighborhood residents with cheap and high-quality fresh food choices. Big Brother’s Fresh Market is an example of our past success.
Founded in 2023 by a professional team with over 30 years of food supply experience, we are a local fresh retail brand rooted in Hong Kong communities. We currently operate three stores across Ap Lei Chau, To Kwa Wan and Shau Kei Wan, serving more than 4,700 active members.
Brand proposition: "Select premium pork and seasonal vegetables", provide a variety of fresh food at reasonable prices to meet daily needs, and ensure freshness and cleanliness every day.
Closely linked to our membership points programme, we strive to deliver the highest quality products
Daily Fresh and Never Left Over
Since we mainly sell seasonal vegetables and fresh pork, food freshness is our top priority. For vegetables, all produce is delivered fresh to Hong Kong daily. We also offer a diverse range of seasonal items throughout the year to provide customers with more choices. As for pork, all fresh pork is sourced from premium-grade livestock supplied by Ng Fung Hong and slaughtered locally in Hong Kong every day. Coupled with affordable pricing, we attract a large number of regular daily customers.
Furthermore, we offer special discounts on selected items every afternoon and early evening. This is part of our high-volume, low-margin strategy to sell out remaining stock, which helps us maintain a high inventory turnover. This system guarantees that our customers find fresh products on our shelves every single day.
Our membership points programme ensure the freshness and quality of all food products
Member Points Program
Relying solely on products and pricing is no longer enough to retain customers.
To build long-term customer relationships and enhance the overall shopping experience, we have launched a membership points programme. This initiative has successfully attracted over 4,700 registered members, with the flagship store continuing to grow by nearly 100 new members each month. Members can earn points with every purchase and redeem them for exclusive rewards, encouraging consistent, long-term consumption habits.
Customers may register as members using their mobile phone number or Octopus Card. In addition to exclusive member offers, customers can earn points from daily spending (2 points per HK$1 spent). Once a specified number of points are accumulated, they can be redeemed for various gifts. The gift selection includes general household and kitchen items, as well as a wide range of practical electrical appliances such as electric stew pots and microwave ovens. We also regularly hold member double points days to help customers redeem their preferred gifts more easily and encourage long-term patronage.
The membership system with a points programme allows customers to enjoy more privileges and discounts.
